Case study · Ju.en.vie
Ju.en.vie is my sport and travel brand. It started as a way to document what I was living, and it now brings in accommodation and activity partnerships that I find, pitch and deliver on my own. Here is how it works, and what it has not solved yet.
Julien Invest had to stay serious. Personal finance does not leave much room to play, and I wanted somewhere I could actually make things.
Sport and travel gave me that. I have always cared about filming and editing, and this is the niche where I get to do it properly rather than in service of a lesson about index funds.
It began as a habit, not a plan. In 2023 I posted a video about climbing Mount Fuji, it performed well beyond anything I expected, and the reason was obvious once I saw it: people want a first hand account from someone who actually went. So I kept making those.
The format that carries the account is not the cinematic travel edit. It is the practical guide, a genuinely useful answer to a question someone is already asking.
That matters because it gets found. Instagram and TikTok have become search engines, and a video that answers a real question keeps surfacing for months after it is posted, long after a pretty montage has stopped moving.
I do not research topics in a keyword tool. I make content about what I am living right now, which is why it holds up. Today that means documenting a working holiday visa in Australia, because that is what I am actually doing.
This is the part that took the most work and the part I would point a hiring manager to first.
I approach hotels and activity operators directly, by email or Instagram DM, with a media kit I built myself. No agency, no intermediary, and no inbound. By my own rough count I have sent something in the order of a hundred approaches to land seven agreements.
What I deliver depends on the deal. Usually video and photography, sometimes stories, sometimes work on their own website. I scope it with them, then produce and hand it over.
I shoot, edit and publish everything myself. There is no team and no outsourcing at any step.
The kit is deliberately small enough to travel with and run alone: an iPhone 16 Pro Max, a DJI Mini drone, a DJI Osmo Action 6 and a DJI Mic. It is chosen for what one person can carry and operate while also being the one on camera.
From the first shot to the published post, a piece takes me around two hours. That covers filming, the drone work, the edit, the caption and posting it.
The relevant point for an employer is not the gear. It is that a brief does not need to pass through four people before anything reaches an audience.
Everything on Ju.en.vie is in French. That was the natural choice when I started and it is now the ceiling.
The audience I can reach is limited to French speakers, and so is the pool of brands that will work with me. Publishing in English, or at least subtitling properly, would have widened both from the start.
Contact
Working Holiday Visa, subclass 417, full working rights to August 2027. Based in Sydney.